The Founder
I built this practice because I kept seeing the same problem.
Great people. Real ambition. Systems that couldn't keep up. Moss Theory exists to fix that.
Ten years of building. One practice built from it.
I didn't set out to be a consultant. I set out to build things.
Over the past decade I've had the opportunity to build, scale, and operate businesses in environments that didn't forgive much. Restaurants where the margin is measured in points and the operational complexity is real. A solar company where I helped drive 4x growth in under a year by fixing the systems underneath the sales. Nonprofits navigating resource constraints with missions that couldn't afford operational failure. Municipalities trying to build sustainability frameworks that would outlast any single administration.
What I kept learning, in every context, was the same thing. The difference between a business that works and a business that doesn't usually isn't the quality of the people or the strength of the idea. It's the quality of the infrastructure. The systems. The processes. The way work actually moves through the organization day to day.
That gap between what a business could be and what its current systems allow it to be, that's the problem Moss Theory was built to close.
I started Moss Theory because I wanted to work on that problem directly, with the kind of clients who are serious about solving it.
I kept the practice small on purpose. I work with a limited number of clients at a time because I believe the only way to do this work well is to be genuinely close to the businesses I'm working with. I'm not managing a team. I'm not producing templated deliverables. I'm a direct partner, and the quality of that partnership depends on the depth of attention I can bring to it.
The businesses I've worked with are different in industry and scale. What they share is a real commitment to building something worth building, and a willingness to look honestly at what's getting in the way.
That's who this practice is for.
"I've seen what happens when businesses have great people but broken systems. And I've seen the flip side, what's possible when the operations actually match the ambition. That's what I want to help more businesses get to."
- Vincenzo Sisti
Where the experience comes from.
Working Style
What it's actually like to work with me.
I'm direct. I ask hard questions early, because the useful information is usually in the answers to the questions people haven't been asked yet. If something in your business isn't working, I'll say so clearly and explain why. That's not comfortable but it's why the work produces results.
I move efficiently. I don't believe in long ramp-up periods or extensive onboarding processes before anything useful happens. I get oriented quickly and start producing output early. The businesses I work with are busy and their time matters.
I stay close to the work. I don't hand things off. When we're in an engagement together, I'm the one doing the thinking and the one you talk to. That means I know your business at a level of detail that produces better recommendations.
I care about implementation. A strategy that never gets executed has a value of zero. I stay engaged through the hard part, which is always the execution, not the planning.